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The Global Luxury Real Estate Mastermind

Role:

UI Designer and marketing coordinator

Responsibilities:

Designed marketing materials and campaigns that effectively communicate a brand's message while creating a user experience that was intuitive, engaging, and effective in driving increased awareness and downloads for the podcast.

Summary

I worked on the Global Luxury Real Estate Mastermind Podcast to increase its audience and number of downloads through the use of various design skills. This included creating a new web-app for listeners and viewers to learn more about the podcast and its host, Michael Valdes. I also helped raise awareness of the podcast through the host's YouTube channel in order to boost listeners and strengthen the overall brand. My design skills, such as creating a lasting brand identity through social media, played a key role in driving customer loyalty and increasing sales conversions.

Process

Problem:

The main challenge faced by the team was to identify the best way to promote and position the podcast in order to increase its audience and number of downloads. This presented a complex problem that required finding a solution that would meet the needs of the business and the user, and be designed to be effective and sustainable over the long term.

Solution:

To find a solution that would effectively communicate the value of the podcast to the target audience and differentiate it from competitors, while also providing a seamless and intuitive user experience for listeners and viewers.

Visual Journey

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